The whole projects pallet was contained within a small group of materials, with the most important material being the aluminium, the basis to most of their products. The addition of a human scale within the shots also reinforces the scale of the products along with the consistent modeling of the products parts and realistic materials. With a large catalogue of products, of all shapes and sizes, the best way to communicate the relative shape and scale of the products was to create the visualisations in orthographic view, as this keeps all the products dimensions consistent and eliminates lens warpage.Ī physical camera is unable to capture a scene in orthographic view but we are lucky enough that ray trace renderers have broken the mold and only recently been able to produce realistic graphics within an orthographic format. The most important factor in this project was to create the ability for the customer to visualise a sense of scale, between the available products, to better communicate their shape, scale and application. Monkeytoe Group produce a large variety of mounting systems for building applications and needed a way to communicate shape, scale and utilization of products to their customers.Ī brand that is trusted worldwide by architects, engineers and building owners, Monkeytoe needed high quality visualisations of their products to reinforce the image already established and to stand out from competitors.
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